That’s right! I’ll be conducting two, FREE, all-day seminars where, if you’re ready, you can walk in a wannabe and walk out a published author!
Kansas City (Merriam) May 18, 2013
Wichita June 22, 2013
Click for details:
I’ve been amazed to discover how many well-established eBook authors have left out this very important first step out. After all, you’ve written a great book, but who’s going to be compelled to take a good look at it without an attractive package.
First of all, understand that while there are a number of other big online booksellers out there (like Barnes and Noble, Apple iBooks, Kobo, Sony, Diesel, etc.), Amazon is the big dog. Your Amazon sales are likely to be as great as ten times what the others’ sales are combined.
With that a given, we need to understand how Amazon’s online store works, especially its eBook department.
For the most part, the above concerns are out of eBook authors’ control. So let’s now take a look at the many things the eBook author/publisher does control on their book’s page on Amazon.
There you go indies! I’m sure I forgot a few little tips, and I certainly didn’t explain many in great detail. But I think you get the picture. You can do all the social networking, tweeting and Facebooking you want, but if you lead potential customers to your eBook page and what they see doesn’t stand out and isn’t professionally done, it’s likely they’ll pass on by. And for the eBook shoppers already hunting on Amazon for their next great read, you need to ensure their keyword search is likely to find your eBook.
I’ll bet you’ve got a lot to do, so let’s get busy! And don’t forget to pay it forward—help other indie author friends in making their eBook pages more attractive and more visible to readers: review, “like”, “tag” and “find helpful” their best reviews. Together we can attain greater success!
What’s Happening for IWA Members
THE MASTER PLAN: What John Locke Conveniently Left Out and Much More!
The Guide to Promoting and Marketing Your EBook Novel
—you can add your $.02-worth in the book with a linked byline (upon approval), and it will be free! For the working outline: Click Here!
We’ll discuss everything on THE MASTER PLAN outline, including:
1. Ten things you can control on your Amazon book’s page that will optimize its visibility and its reader attractability;
2. How to use Twitter, Facebook, LinkedIn, and not use up valuable writing/family time;
3. What’s the best price point for your work;
4. How to get reviews;
5. So very much more!
Breaking News: Kate Beckinsale and Tim McGraw are being considered to star in the new film version of my men’s action/adventure thriller series “The E Z Knight Reports”
Yes, it’s true … John Locke sucks! And, yes, it’s true also that two major names in the entertainment industry are being considered to be in “The E Z Knight Reports” film version.
Addressing the second topic first: Oh, yeah … I left out who is considering these two fine actors for the movie — me! So, I didn’t really lie, did I? I just left out a very small part of the truth. Oh, yeah, there isn’t a movie, either (not yet, anyway — wake up Hollywood!). Wait a minute, you say omission is lying? Since when? Politicians do it all the time. Historians had done it for centuries (many still are?). Even religious leaders do it to make themselves and what they represent look better. Enter John Locke as revealed in this post taken from the New York Times: http://finance.yahoo.com/news/best-book-reviews-money-buy-131408538.html?page=1. There are four pages to this article and Mr. Locke’s involvement is mentioned starting at the bottom of page three and ending on page four: http://finance.yahoo.com/news/best-book-reviews-money-buy-131408538.html?page=3.
John, I respect you. You are a ground-breaker. You accomplished an incredible thing with your Donovan Creed novels, and then you shared how you did it with How I sold 1,000,000 EBooks in 5 Months. That little how-to book of yours set the Kindle world ablaze and sparked to life the fire in tens of thousands of writers and writer wannabes.
You blazed the trail with your sales and lit up the way explaining your successful plan. This book elevated you from a million-eBook-selling author to a pedestalled saint for all us writers to look up to, admire and wish to emulate. And why not? You showed us it wasn’t that complex — there might have been a little luck involved, but mostly our success was dependent on following the same plan you had only months before. The plan starts out insisting we write a great book and, after that, we needed to get the word out about it. Getting the word out started with our image — we needed the reading public to know we’re real people and not just names on a byline. Your plan was about persistence. It was about buying 300 reviews, it was about … oops, you didn’t mention that part, did you? I’m sure you meant to, right? I mean, when you purchased these 300 reviews (how much were they, $6,000?), you did tell GettingBookReviews.com that you wanted honest reviews. I’m certainly good with that. After all, even Kirkus will do indie book reviews if you pay them. Really, I think that was an excellent idea, and, like you say, as long as they’re honest reviews, why wouldn’t it be all right?
Let’s get back to that in a minute. I want to ask why you implemented this part of your strategy and left it out of your book? If it was legit, why would you leave it out? Didn’t it help you sell books? Okay, quit laughing — of course three hundred reviews will help you sell books. Reviews are a major influence in an eBook shopper’s decision process. Even a few negative reviews add an air of credibility to the rest. Oh, yeah, then there’s that other thing. These reviewers were paid to review your book … so they had to buy it to read it, correct? Wow. Back when I was only selling a dozen or so eBooks a month, and seldom landing in even the top 100,000 in sales rank, I would have loved to have gotten 300 sales within a week or so. I can’t imagine the difference that made in your sales rankings. I can’t imagine how that propelled more sales by making your eBook more visible. How cool is that? Very … unless you claim it had nothing to do with your success — which is exactly what you’re doing when you leave that little tidbit out when you reveal your wonderful plan and ask us to pay $2.99 for it.
So we’ve established that buying reviews, while they’re requested to be honest, is not an underhanded thing. This takes us back to why you’d leave out that major factor in your successful plan that made your eBooks sell like popcorn in a theater. Was it because your HIS1,000,000EI5M eBook would not have sold as well had that info been included? You know, I doubt it would have affected sales that much. I mean, the excitement was already there. People were desperate to find that magic formula, and you, John, had found it: E=MC, right? Oh, yeah … forgot the squared, didn’t I? Such a small thing. Still works as good, right? Wrong!
I go along with everything in your book, and I think most other eBook authors do, as well. All those great tips are extremely valuable, especially to a new eBook author. And that alone makes your book worth the price. But, John, really — it’s what you left out that grates on my nerves.
Okay, here’s another thought about purchasing reviews. Did you know that Amazon really frowns on the bulk purchasing of reviews and will take many of them down if they find out about it? That’s why the company that you, Mr. Locke, hired is no longer in business. I’ve got to tell you, if I had the money to buy that many so-called legitimate reviews, and I had the opportunity, I’d probably do it. But, would they really be legit? I mean, some most definitely would be. But don’t you think a few of those reviewers, knowing that they’re getting paid to give a review, might lean toward the positive? After all, you’ve become part of their livelihood. They want to be nice. If they turn in too many negative reviews, their employer/aggregator, or whatever you want to call them, might not send them more work. I’m throwing in a half-star bet for this point, at least.
Let me sum this up for you, Mr. Locke.
I admire you. I thank you for your great tips; they’re mostly what everyone else is saying these days, anyway. But you got the ball rolling and the enthusiasm skyrocketing. Thanks. You’ve influenced me. I’m having a blast writing and selling eBooks, even though I haven’t been nearly as successful. And I, like you, only on a smaller scale, have been trying to help motivate other writers to do the same. I’ve been telling them the first thing they must do is to write a great story. Then, I tell them how important it is to have the image of a real person and not just be a name on a book cover, and how important social networking can be once you have that human image. I’ve even told eBook author wannabes that there are a handful of really important books they should read on promoting their eBooks, but the most important one is Mr. John Locke’s. I’ve been telling them that with a smile and a wink like I know something about it.
That’s what I’d been telling them, but not anymore.
My challenge to you, Mr. Locke, is to not only address this to your thousands of eBook writing followers, but to revise this book that discloses your wonderful, but incomplete, plan. At least put in a mention about the paid reviews and how it “could have” affected your sales, that it cost you upwards of $6,000, and that this practice is now frowned upon.
Will you do that, Mr. Locke?
NOTE: Among the many books published concerning eBooks, none are about the actual writing of an eBook novel–until now!
THIS EBOOK FOCUSES SOLEY ON THE ACTUAL WRITING OF NOVELS INTENDED FOR THE EBOOK-READING PUBLIC. It does not deal with the ePublishing or marketing of such work–there are literally dozens of great eBooks out there already to help you with that.
IS WRITING AN EBOOK NOVEL the same as writing a novel intended for the traditional publishing industry? It doesn’t have to be–it can be much better. Why? When writing an eBook novel, you’re writing for the reader and not the uptight, rutted, NYC publishing industry. Find out how, and have fun writing again!
This eBook is especially designed for the beginning eBook writer, but it is also a great guide for the novelist who wants to think out of the box. With the huge new market writers have discovered in writing eBooks, opportunities abound for authors who take a different tack and understand this new venue from a clearer perspective. Writing for reader entertainment by bending and even breaking the uptight traditional publishing industry’s stiff and restrictive guidelines frees the author’s creativity.
Come take a look at the fiction-writing craft from a whole new angle and discover the innovative and effective ways to reach your readers.
From the basics of fiction writing and the strict unbudging conventions of a steadfast traditional publishing industry to how to break the rules for pure entertainment value, this book encompasses it all. A 500+ word lexicon of terms every writer should know is included.
In this and ensuing issues, you’ll discover links to very informative and important websites and blogs concerning current issues in the indie publishing industry. We’ll look at the latest news, analyses, and thoughts on what’s going on in the eWorld around us, and explore ways to help illuminate this dark path into uncharted territory that we’ve chosen.
Not getting it? Fill out the form on the IWA home page at: http://www.indiewritersalliance.com
The Indie Writers Alliance is:
An Alliance of Independent Writers, Self-Publishers, and Small and Independent Publishers to Inform, Support, Promote and Encourage Independent Writers
Why Be an Independent Writer and Sell Your Work in eBook and POD Formats?
Incredible things are happening. Actually, much of it started years back, but only a few visionaries saw the full potential of what was taking place. It started with “eBooks”. They have literally revolutionized the book publishing and selling industry.
For the IWA Intro Page, click here: http://www.indiewritersalliance.com/
For the IWA Member Page, click here: http://www.indiewritersalliance.com/For-Indies-ONLY!.html
I knew it would happen–the question was when. Amazon and IPG have just reached an agreement to allow IPG eBook titles to be restored on Amazon. In other words, as of today, they’re playing together nicely once again. Although it may take a couple of days, all IPG Kindle eBooks should be once again listed as before. I can only say that I’m thankful this did not affect me and my eBooks!
You can find the whole scoop at Publisher’s Lunch: http://lunch.publishersmarketplace.com/2012/05/standoff-ends-ipg-and-amazon-agree-to-terms-on-ebooks-and-titles-are-restored/ Check it out!
Looking for a good eBook reader? It’s a fair investment, so you’ll want something that will last you a few years.
There are a lot of really good ones out there, but one very important concern that isn’t about the eReader itself: what books can you download on the device? Consider whether you want to be able to read those out only on Kindle (Kindle/Amazon probably has the broadest selection) or only on Nook (B&N/Nook is catching up). If you can read either of these formats, you’ll be able to read 99.9% of the eBooks available. So consider whether or not the device will download applications to allow you to read other formats.
These things are changing by the minute, as is technology. Here’s a site that compares current eBook Readers as of the date of this post: http://ebook-reader-review.toptenreviews.com/. I think it does a pretty good job of considering the important features and conveniences.
Below is my somewhat updated comment from it’s original posting a year ago on June 5, 2011. It still has some valid food for thought:
I have the first version of Sony Reader (I now have the Kindle Fire and LOVE IT!). I do not recommend it, but I understand later versions are much better. Personally, I would search online for a couple of those comparison websites/blogs and see how they stack up (latest Kindle, Nook, Kobo, Sony). You might even decide on an iPad or Xoom, so that you can have much more than just an eReader—I have the Xoom and love it, but it’s super expensive (they come down a little since this post–still really enjoy mine). Another advantage of the Xoom and iPad is that you can download apps that will allow you to read about any format of eBook (many eBook readers are app capable now, as well).
When considering the basic eReader, remember how very convenient it is to be able to download on the fly (like at a hotel, Starbucks, etc.) without having to go through your PC (can’t do that with my old Sony). Also, with some books, color is important, and not just for covers (my Sony only shows a B & W of cover). I’m sure the “color” eReaders available go for a premium—but it’s something to consider, especially if you ever want to download children’s books—or if they ever make travel, photo, or other image dependent books available in eBook formats (many of the new eBook readers are color capable now).
This is an area that I know little about—but should (and will) research soon. Anything you find out that you can pass along will be beneficial to all.