Category Archives: Pricing

Don’t Start Your EBook Promotions with Twitter—Start on Your Amazon Book Page!

Don’t Start Your EBook Promotions with Twitter—Start on Your Amazon Book Page!
(From a guest post I did earlier on Write Brain Trust)

I’ve been amazed to discover how many well-established eBook authors have left out this very important first step out. After all, you’ve written a great book, but who’s going to be compelled to take a good look at it without an attractive package.

First of all, understand that while there are a number of other big online booksellers out there (like Barnes and Noble, Apple iBooks, Kobo, Sony, Diesel, etc.), Amazon is the big dog. Your Amazon sales are likely to be as great as ten times what the others’ sales are combined.

With that a given, we need to understand how Amazon’s online store works, especially its eBook department.

  • Amazon uses algorithms, compilations of variable factors, to come up with eBook sales rankings and bestseller status. Although the actual formula is secret and seems to change from time to time, its basic makeup is believed to include:
    • Number of recent sales (past 24-48 hours);
    • EBook price (giving greater value to eBooks priced near $9.99 and less value to eBooks priced at $.99—much less for those downloaded for free);
    • Number of sales in the past month (a lesser value on this than more recent sales);
    • Whether an eBook has been “indie” or traditionally published (my teeth grind on this one!).
  • The lower the ranking, the more visibility your eBook will have, which means the higher the potential for sales.
  • The more your eBook sells, the more likely it will be listed on other eBooks’ pages under headings like: “Customers Who Bought This Item Also Bought,” “Customers Who Bought Items in Your Recent History Also Bought” and “What Other Items Do Customers Buy After Viewing This Item?”
  • When an eBook shopper searches Amazon, its search engine looks for keywords, and it gives value to multiple use of those keywords (estimated to be up to three times).

For the most part, the above concerns are out of eBook authors’ control. So let’s now take a look at the many things the eBook author/publisher does control on their book’s page on Amazon.

  • Overall, all the information that the author submits for their eBook should contain pertinent keywords in order to optimize the potential for Amazon’s search engine to find their eBook page (search engine optimization, a.k.a. SEO).
  • Cover—critical!
    • Should look professional
    • Images should be clear even in thumbnail
    • Title and author name should be clear even in thumbnail
    • Cover image file name should contain pertinent keywords (SEO)
  • Title: Did you know you can add a subtitle to your main title, even though that subtitle doesn’t show up on the eBook’s cover, for example: KNIGHT’S BIG EASY—a Men’s Action Adventure Thriller (SEO).
  • Once your book is listed on Amazon, add images below the cover by uploading them with “Share your own customer images”. These images can be alternate covers, pictures of places, characters—just about anything you want that you feel might help sell your eBook.
  • Price: Consider this very carefully. The price of your eBook will put it into certain undefined buying groups, where lower price may be more important than perceived value or vice versa.
  • “Likes”: Ensure that not only you click the “thumbs up” like button, but all your friends, relatives and associates do as well. It’s believed that Amazon’s algorithm include likes, although at a lesser value than other factors. Besides, the more likes your eBook has, the more perceived credibility it may have.
  • Reviews: Although you can’t control this very well, you can solicit reviews. They are considered super important to many eBook shoppers. And, when you do get some favorable ones, be sure you and your friends find those favorable reviews and click on “yes” where it asks “Was this review helpful to you?” Why? Because the most helpful reviews are listed first. You can also comment on reviews, but be very careful, and never be negative or argumentative with a reviewer. Also, remember that reviews will stay with your book … forever! So ensure it’s in great shape before you ePublish it.
  • “Formats”: Other versions of your eBook, such as paperback, might actually help sell your eBook. When a paperback version is listed with that formats higher list price, Amazon adds the comment “You Save $XX” on the eBook version’s page. This makes it appear to be a bargain since your print book will generally be considerably higher [i.e., “Print List Price $12.95, Kindle Price $.99, You Save $11.96 (92%)”].
  • “Book Description”: Basically, this is your book jacket synopsis. Also, very critical to sales, ensure you edit this sales aid carefully. It should start with a pitch that includes a good hook, and it should read like a movie trailer. Don’t forget to include those keywords (SEO)!
  • “Book Description” Plus: Make your book description stand out from the rest. Did you know you can use colors (like Amazon orange), and format text to at least a limited degree using some of the html language accepted by Amazon?
  • The “Customers Who Bought …” and similar sections: Although mostly beyond your control, how about if you purchase your own book (I recommend purchasing your own book once right after it’s listed), and then go to the list of bestselling free eBooks in your eBook’s category (genre) and download several of those? Why? Because your eBook might just show up on these other eBooks’ pages which gives you added visibility.
  • “Editorial Reviews”: if you have a CreateSpace POD version (paperback) of your eBook, when you give CS the book information, they have a spot for you to include editorial reviews. Try not to leave this blank! Be sure to include any reviews you’ve been given in the past. Include keywords where you can for SEO.
  • “More About the Author” Bio: Be sure to set yourself up with an Author Central page (https://authorcentral.amazon.com/gp/profile). On Author Central you can add information such as your bio. Again, think SEO!
  • “Book Extras from the Shelfari Community”: Get a free membership with Shelfari: http://www.shelfari.com/. With it you’ll be able to list character bios and other neat info about your story that will appear on its eBook page (SEO).
  • “Tags”: These are keywords—and you can actually add up to fifteen to your eBook’s page. Ask your friends, relatives and associates to either agree with the ones you’ve listed or make up their own. The more, the better: again, think SEO. When you list these keywords, consider which ones readers might use to search for a story like yours.
  • “Categories” or genres: You’ll decide these when you upload your eBook to be listed. Amazon now limits your listing to two, however, they might list your eBook under more categories, themselves. This is another decision you should consider carefully, even though you can change your categories at any time and as many times as you wish.
  • Listmania: This is a category grouping you can make on your own, and it is then offered for other Amazon shoppers to use. Although not as popular as a plain old keyword search, I understand many eBook buyers rely at least occasionally on Listmania lists. You can find out more at:

There you go indies! I’m sure I forgot a few little tips, and I certainly didn’t explain many in great detail. But I think you get the picture. You can do all the social networking, tweeting and Facebooking you want, but if you lead potential customers to your eBook page and what they see doesn’t stand out and isn’t professionally done, it’s likely they’ll pass on by. And for the eBook shoppers already hunting on Amazon for their next great read, you need to ensure their keyword search is likely to find your eBook.

I’ll bet you’ve got a lot to do, so let’s get busy! And don’t forget to pay it forward—help other indie author friends in making their eBook pages more attractive and more visible to readers: review, “like”, “tag” and “find helpful” their best reviews. Together we can attain greater success!

BIG NEWS for Indies!

What’s Happening for IWA Members

  • Kessler and IWA Are Working On The Definitive Marketing and Promotions EBook for EBook Authors:

THE MASTER PLAN: What John Locke Conveniently Left Out and Much More!
The Guide to Promoting and Marketing Your EBook Novel

—you can add your $.02-worth in the book with a linked byline (upon approval), and it will be free! For the working outline: Click Here!

  • Start your MASTER PLAN Promo for everyone  now and get your books in front of thousands (and it’s free, of course): Click Here!
  • Kessler’s Hanging His Editing/Mentoring and Cover Art Producing Shingle Out Again—need help? (No, it’s not free, silly!) Click Here!
  • Coming to Kansas City and to Wichita—the IWA Seminar and Discussion Forum—don’t miss out (it’s fre-ee): Click Here!

We’ll discuss everything on THE MASTER PLAN outline, including:

1. Ten things you can control on your Amazon book’s page that will optimize its visibility and its reader attractability;

2. How to use Twitter, Facebook, LinkedIn, and not use up valuable writing/family time;

3. What’s the best price point for your work;

4. How to get reviews;

5. So very much more!

What About EBook Pricing?

So what’s the best price point for eBooks? It’s certainly dependent on type of book and size. But beyond that, let’s look at novel-length fiction: what price is going to sell your novel the best? With what price point are you going to get the most downloads? What price point is going to make you the most money? Drilling down deeper, as an indie author, what price point is going to get you the best ranking and visibility? So much to consider, it makes my head hurt!

Look at the image I’ve used for this post. It helps illustrate my premise that there’s three basic buying groups of “indie” published books (throw in those who buy traditionally published eBooks 99% of the time, and you have four).

This illustration is not size proportionate. Until we have more solid numbers, that is impossible (feedback anyone?). Notice that I’ve not only shown the main three groups, but that they overlap at times, as well.

Initially following ground-breaking indie authors’ leads, like John Locke and Amanda Hocking, I priced my eBooks at $.99 each. By doing this, I believe I did sell more books and enjoyed some pretty good rankings for a while for my books (until Amazon “supposedly” started playing around with their algorithms).

I did a little research and noted the prices of the Amazon suggested books on each of my novels’ Amazon book pages. I was amazed to see that most eBook purchasers who bought my books (at least according to Amazon) were buying books at $2.99 and up, and only a few were $.99 books. So, I checked out the top 100 list for my genres. Guess what? I discovered very similar data!

What did I do the very next day? I raised my prices to $2.99. For nearly two months now, I’ve found my sales to dip only slightly, but noted that my actual royalty $ have gone way up. I think it all goes back to the old proverb about the smart shopper: “you get what you pay for” and it seems that’s the thinking most eBook buyers are following.

Drawing this illustration helps me look at pricing as a malleable thing and not just an intangible, abstract and unclear concept. I hope it helps you.

Here are a few links for some very interesting blog posts concerning pricing:

http://preciseedit.wordpress.com/2011/03/02/how-much-should-my-e-book-cost/

http://jakonrath.blogspot.com/2010/09/ebook-pricing.html

Give us your learned thoughts and suggestions, you experience ePubbers out there!

Your Ebook Sales in the Tank? There’s hope!

Originally Posted on April 1, 2012 on http://GordonKessler.com| 23 Comments

I’m happy for you if your sales have been steady. But if yours are like mine, they tanked in February and stayed low most of this month as well. My thriller Brainstorm was averaging 50+ book sales a day following two Amazon “free” days during the first of January. This was a great improvement over pre-Kindle Select months, and at that point I was absolutely sure I was on my way to the top!

Boom!

By the end of January, I felt as if someone had stepped on my neck. Sales of all my books dropped and became very sporadic. February’s daily sales average was in single digits—and that was counting all of my books (mostly Brainstorm, with Dead Reckoning having a fair showing in comparison, Jezebel making an appearance and the short stories doing some onesy-twosies). Early in March, I had my first shutout since September 2011—and more followed.

Still, I had big hopes with my new men’s action/adventure novel, Knight’s Ransom, when I threw it out into the Kindle Select river of dreams…but its debut didn’t go so well—only sold 20 in its first thirty days (following two free days that only had 150 downloads). I’m fairly confident, however, that after I publish two or three more books in the series and receive a few more really good reviews, it will do much better. Why? Please keep reading.

The Foundation

Did I mention that I’d been trying to build my house of success without a foundation? I didn’t? Well, here’s the thing: my eBook writing career was almost completely dependent on my books selling themselves.

Sure, I had a website—a not too impressive one that I had a hard time keeping updated. I had a blog that I posted on every few months. I tweeted and posted on Facebook every time I put a new book out or ran a promotion. And that’s all. I thought I was doing everything I could. After all, I had a website, a blog and I was social networking. I was doing everything that all the successful indie writers were doing, right?

Wrong. I was just going through the motions. My marketing plan had no heart—it wasn’t a marketing plan at all.

Good Morning! Would You Like a Shopping Cart?

So, before I gave up my writing dream and applied to Wal-Mart for a greeter job, I went back to take a second look at all of those brave eBook-author trailblazers, who had actually cut the ePub trail before us, to determine what I was doing wrong. This time I didn’t just read their books and blog posts about ePublishing, I studied them.

Braveheart

Like William Wallace riding up and down in front of the ranks of Scottish warriors, the successful eBook pioneers had been trying to motivate and educate us late-comer indies. I’m talking about bestselling indie/traditionally published writers like Joe Konrath (you gotta check out his Newbie’s Guide to Publishing blog and book) and Barry Eisler, bestselling indie author John Locke, as well as Smashwords.com founder Mark Coker (he’s got a great blog as well!). They’ve been doing about everything they can to rally us in the battle against the Big Six Publishers and those who poo-poo indie writers and the entire indie ePublishing industry. This includes bestselling traditionally published author and Authors Guild (check out their blog) president Scott Turow.

Strategery, Mr. President!

Not all indies agree with me, but even after some disappointment, I’m convinced that Kindle Select is the way to go for a new book—for how long is more of the issue for me. At the same time, you’ll find a good argument against this in Mark Coker’s Smashwords.com’s blog—and I really respect this guy a bunch for all he’s done for us indies (he even came to Kansas to speak at our KWA Scene Conference this last month!).

With technology slamming the publishing world like a tsunami, ePublishing is in its infancy and to me is extremely fluid. My strategy follows the strongest and most productive current, as I see it. Until I find something that personally makes sense to address my situation and convinces me to do otherwise, I’ll place any new eBook I finish on Kindle Select for the exclusivity period, then shotgun it out to everywhere else on Smashwords.com after the 90 days are up. There may be merit to keeping one of my series books on Kindle Select for two or three tours in consideration of timing, season, holidays, etc. etc., but I’ll have to really scrutinize the idea, first. After all, if it’s the “free” days that I’m after, I can do that as much as I’d like through Smashwords.com for most all of the other Internet booksellers besides Amazon.

From my experience over the past few months, the Amazon “free days” (you get 5 over the 90-day exclusivity period) seemed to be very effective directly following Christmas, but didn’t do so well after that—my sales have fallen markedly as time goes by. Dead Reckoning enjoyed 1,000 downloads in two free days last week. But that was the best any of my books had done with the free promo since the same book had similar results during the first part of January, about the same time Brainstorm got 1500 in its first “free” day, alone (plus another 500 on its second day). Perhaps it’s just a seasonal thing, just like retail sales for brick-and-mortar stores are typically poor in February/March—I dunno.

The Big Slump Theory

My theory is—and I hope I’m correct because I’m really banking on this—the market has become saturated with free eBooks, and the Kindle Select program is actually hurting more than it’s helping, right now. The market is overloaded with “indie” books, as well, and the situation is only getting worse.

As I see it (and I haven’t heard or read this anyplace else, to this point); the majority of the eReading public got their fill of free eBooks during the holidays—each one of them downloading enough eBooks to read for years! And why not? EReaders can hold thousands of books.

Reading Turtles Pigging Out Before the End of Days!

One positive is that not all of the ePublic has pigged-out on free eBooks. Even those who did occasionally stick their heads out of their shells to see if there’s anything else out there that will entertain them better than their own stock of free reads (sorry for the inconsistent metaphors). As the weeks pass, I expect the indies’ sales to pick up again and remain somewhat steady until the holidays. At that point, with a little social networking groundwork smartly laid in preparation, a nice website/blog, and lots of positive reviews on our books, some of us more seasoned authors should see some really good sales numbers this winter. Barring that little speed bump on December 21 when all of our electronics crash, the asteroid strikes, the Earth shifts and the seas spill, 2013 might be an excellent year.

Improvise, Marine!

Here’s what I suggest for the indie crowd. See if you think it’s a good plan, and PLEASE comment:

In order to sell a book, the book needs to be promoted—but DON’T promote the actual book anyplace but on your own website and blog. Instead, promote yourself as a citizen of this wonderful eWorld in which we live. As far as Twitter, Facebook and other social networking sites are concerned; yes, make announcements of new books, promos, etc., but do at least ten tweets/mentions/replies about other concerns for every book announcement you make.

More importantly, when you visit blogs and boards, mingle with other bloggers and commenters as if you’re the new guy/girl at a block party and you’re wanting to make friends. Interact and comment on their posts without mentioning your books or even that you’re a writer. However, ensure your profile shows exactly that—and that it lists your books, as well! In posts showing your signature, make sure there’s a subheading stating you’re an “Author of…” linking back to your own website/blog. Here’s the thing to understand; when you come across as a real person and not just a cardboard cutout—a two-dimensional book dump/advertisement—you become more interesting to not only other bloggers, but also to other readers.

Wanna Buy Some Pictures of My Ugly Grandkids?

When it comes to the other groups and blogs you get into—especially message boards—from what I’ve experienced, the writer blogs/boards will do little good in the way of selling tons of your books. I’m not saying to steer completely away from these, but author blogs are visited mostly by writers trying to hock their own stories. It’s like a hundred people trying to sell you pictures of their cute grandkids, when you’ve got pictures of your own that you’d like to sell—everyone’s selling, no one is buying.

Barefoot In a Cow Pasture (you’ll find cool green grass but also some warm squishy bullshit, so watch your step)

Be smart when you visit the reader blogs/boards. These folks are your prime market, but they aren’t there to read your shameless self-promotion. Generally, these readers are looking for opinions from other readers like themselves, and they’ve already been inundated by those rascally indie writers trying to sell their books. They’ll quickly become wary of you. Never blatantly promote your books or even your best friend’s books here. It’s probably best if you talk about and recommend some of the big names and bestsellers, so that there’s no perception that you’re some kind of undercover author on a clandestine mission to bag some more readers. If you do any more than honestly recommend other authors’ stories, you’re likely to get found out and lose all credibility.

In my opinion, your most effective approach is to blog and post on message boards about issues of popular concern. If you’re set up correctly and ready for them, I think you’ll discover the readers will come to you. Find blogs and message boards that are popular and updated often—look for the ones that would attract the audience for your book. And I’m not talking about specifically “thriller readers,” “mystery readers” or “romance readers”.

Puppy Dogs and Rolling Stones

Let me explain, for example: for my E Z Knight books, I’m looking for retired people, people who commute, businessmen and women, golden retriever lovers, former Marines, sailboat owners and ax murders (threw that in just to see if you’re reading purple armpit armadillo) and not specific reader groups. Look for blogs and boards discussing things you’re passionate about and that you know something about other than writing. Look for discussions on your old hobbies and past concerns as well as your new ones. Hell, I might even find a blog for kidney stone sufferers and post on some of my experiences and remedies. Why? Because I can talk semi-intelligently about kidney stones due to my experience with them, and the ones who suffer the most from these little thorny bastards are in the target age group for my novels.

On boards and blog sites, I’ll be looking for conversations of interest I feel I can contribute to in a meaningful way, outside of the selling of my own books—and mostly outside of writing and even reading, as well.

I’m sure it will take time and a little effort to build credibility, attract friends and gain a following. Actually, I think you’ll be surprised at what little time and effort this takes once you’re organized.

Hey Ol’ Timer

Yeah, I know; if you’re like me, you hate even the idea of social networking, even though you’re an amiable, friendly person when it comes to face-to-face meetings.

I’m of a more “hands and eyes on” generation. I’m from a time when the first color TV I ever sat down and watched was the one I bought my parents when I was home on leave from the US Marines.

You enjoy meeting new people and speaking with old acquaintances the old fashion way. With physical meetings you can look into people’s eyes, interpret their facial expressions as well as their vocal inflections. You get a good idea about where the new guy is coming from just from observing his mannerisms and how he presents himself. While, when you have an eConversation, in order to know anything about the ePerson you’re communicating with, you have to look up their profile which is designed to in some manner impress you—and that only tells you what they want you to see.

Bob Dylan, Easy Rider and The Long and Winding Road

I’ll remind you that “the times they are a changin’,” and if you want your books in front of readers’ eyes in these changing times, you’ll need to get up to speed.

I had to remind myself of that. So I read the blogs and the books, I observed what worked as well as what didn’t work—and I learned. I did. I tried to skirt what I learned and take the easy route, and I failed. I’m now pursuing a more proven, yet less traveled road, and the numbers are indicating that I’m finding some success. Guess what? I’ve discovered my new tack is easier, more fun and less time consuming than the direction I’d been traveling!

Credible assessment/strategy? This is coming from a writer who has only had around seven thousand downloads (and only 1,600 have been paid, so far—but check back in three months!).

Raise the Roof!

Please give your comments, add to this discussion; let us know what’s worked for you, what hasn’t, where you think I’m off, and any new insights.

Raise a ruckus—maybe we can get Joe Konrath, Barry Eisler, John Locke, or Mark Coker to join in with more learned insight. Hey, maybe Scott Turow will drop in and give me a good tongue lashing—wouldn’t that be fun?

The main thing I’d like to see is some important, relevant, insightful content here—something for every indie writer to view, consider and use in their quest to get read. Recommend some good websites, blogs and books for indies, if you know of any. Four excellent eBooks I recommend are: Mark Coker’s free Smashwords Book Marketing Guide and The 10-Minute PR Checklist – Earn the Publicity You Deserve as well as JA Konrath’s Newbie’s Guide to Publishing and John Locke’s book How I Sold 1 Million eBooks in 5 Months.

Give an Old Dog a Bone, Would Ya?

Come on, throw a starving writer a few bread crumbs of wisdom. If you don’t, I’ll keep pummeling you with these very old and tired clichés!

And get out there and make your eConnections—eRub some eElbows while the eWorld is still here!

23 Comments

More EBook Sales Information–Latest for Early 2012

Originally Posted on April 9, 2012 on http://GordonKessler.com

This is an interesting article that I thought I should pass along about how eBook sales are doing since the holidays, 2011. It’s a bit like I’d mentioned on my last eBook post–when I couldn’t find anyone else giving any evidence of a drop in sales or a saturation of eBooks.

I don’t know that I’d go along with everything that’s said in this article, but it’s “food for thought”. Check it out:

http://www.teleread.com/paul-biba/are-ebook-sales-reaching-a-plateau/

Agency Model vs. Traditional Pricing: EBook Price-Fixers Fixin’ to Settle?

Originally Posted on April 11, 2012 on http://GordonKessler.com

This just in: Apple and five major “price-fixing” publishing houses are fixin’ to settle with the US Justice Department after conspiring to control prices with their “agency model” vs. the standard and traditional way of retail pricing? Maybe. It looks like three of the big five publishers will.

What does this mean for the consumer–the eBook reading public? Maybe a check in the mail for all the over-priced eBooks they bought in the past, and much more reasonable pricing on big name, traditionally published authors’ eBooks in the future.

What does it mean to the “indie” authors who’ve found this time in publishing history to be a welcome boon to their publishing dreams? Perhaps stiffer competition with the brand name authors’ books? Maybe?

What do you think? Give us your dime’s worth–please comment!

But check out in this online Wall Street Journal article, first: http://online.wsj.com/article/SB10001424052702304444604577337573054615152.html

The Empire, er, uh–Big Publishing Strikes Back, or Apple Double Talk?

Originally Posted on April 14, 2012 on http://GordonKessler.com

Round Two!

It seems a bit like double talk to me, but it sounds like Apple is taking the US DOJ to task, claiming they don’t have anything to do with the publisher industry’s eBook pricing.

However, Simon & Schuster, Hachette and News Corp’s HarperCollins agreed to settle citing that they didn’t want to be involved in a costly legal battle, but none are admitting to wrongdoing or collusion.

On the other hand, Apple, Macmillan, and Penguin Group have not only denied collusion and price-fixing but will likely fight the US DOJ charges.

More on this story is at: http://bit.ly/HHSamK

EBook Wars, Episode 1 & 2

EBook Wars, Episode 1

Originally Posted on March 14, 2012 on http://GordonKessler.com

In a Galaxy not so far away!

Did you miss it–all the news about the battles being waged behind the scenes. On the surface, the eBook and ePublishing industry seems smooth and calm—as it should be? But there’s been a war being fought since before even the first Kindle found it’s way onto the retail shelf. In the past week, the battles have been about price-fixing, collusion and censorship.

So what’s this big war really boil down to? Fear. But I’ll get to that in a minute.

The good news? I think the “good guys” are winning. And who are these “good guys”? It’s you and me; Jill and Joe Reader. We should be the ones influencing this incredible new industry. After all, we are the consumers. Next in line are the writers. Being a part of this group as well, I have some pretty deep-rooted and passionate beliefs about how we writers should be able to influence today’s market, too.

The bottom line is this: readers want quality fiction of their own choosing at a reasonable price–and writers want to give it to them! It’s just that simple!

But, when you get big conglomerate corporations involved with high payrolls and stockholders who are focused on their own bottom line, this simple little process gets so-o-o complex. Of course it’s been that way for years.

So what’s new? What’s the big hub-bub about? Control is shifting and the big girls and boys of yesteryear publishing no longer have a chokehold on the readers and writers, telling writers: “You’ll write what we want you to write for the price we want to pay.” Telling readers: “We’ll decide what you can and can’t read, and you’ll pay what we say for it–and that’s going to be enough to finance our big NYC offices, all of our extravagance and hoopla.” They tell us, the reading public, that they’ll dig as deeply into our pockets as “the market will bare” and we’ll put up with it because we don’t have a choice.

You don’t agree? Well, two major developments have come up in the past few days. The first one you probably already heard about: the US Department of Justice is investigating price-fixing and collusion with the good ol’ girl and boy traditional publishing houses, as well as other somewhat shady practices that many of the eBook publishers have been involved in. This is fascinating stuff. You want to learn more? Check out JA Konrath’s March 10 blog post at: http://jakonrath.blogspot.com/ . VERY ENLIGHTENING!

How about censorship? Legal is one thing: if what you want to read is within the law, you should be able to read it, right? And writers should be able to write and distribute any of their legal works, correct?

But what if a few folks don’t like some of the things that writers are putting out, and they don’t think, as readers, you should either? Hmm. Big Brother government, “Father Knows Best” publishing houses, and now “Mommy Dearest” wants to get involved, too? It seems that way. I’ve got to admit that there’s a whole bunch of new eBooks out there that I wouldn’t even touch—I find myself feeling guilty just having laid eyes on the stuff in a glance. But, if it’s legal, who am I to say you shouldn’t be able to read what I don’t care for?

Thanks to some really well-versed and vigilant warriors to champion the side of free speech, including Smashwords.com’s founder Mark Coker, PayPal and the credit card companies are relenting their earlier stand against processing funds for material they decide is inappropriate. This could have had a major negative affect in eBook sales and set free-speech back decades. This kind of censorship infringes on every American citizen’s right to free-speech.

Another victory for the “good guys”!

Your really need to read the details on this censorship battle. It’s important to us all. Find more at: http://blog.smashwords.com/

All this is about fear. Fear of change. Fear of the inevitable. Fear of losing a way of life that the big publishing conglomerates have learned to enjoy. They’ve been on the ropes for decades. Without the control over both writers and readers they’ve enjoyed for more than a hundred years, they can see the end is near. They’re afraid this new ePublishing industry is going to be their knock-out punch–and it could well be.

As writers, let’s provide the product readers want at a reasonable price. Don’t let those wonderful consumers down. Entertain them, enlighten them, inform them and enhance their lives.

EBook Wars, Episode 2

Originally Posted on March 24, 2012 on http://GordonKessler.com

Okay, so being a new sailor on a very shifty sea, I shouldn’t trust everything I read (forgive me for butchering Hannah Parker Kimball’s wonderful poem “One Way of Trusting”). And there is so much to read.

Should I believe “The Big Six Publishing Houses” (a.k.a. “the Cartel”–sorry, I couldn’t help my cynicism) and their allies, including Authors Guild president and bestselling author Scott Turow? I wanted to trust them. I trusted them for years because I had no choice and knew no better. They were doing what they wanted—and surely what they wanted was to benefit their suppliers, their members, their writers. They were selling books–but not mine.

When I signed that publishing contract back in ’92, I dreamed of what it would be like as an Authors Guild member, one of thousands of professional writers, many making a living from their writing and enjoying the benefits of the Authors Guild’s protective arms.

Man, has that changed.

So here we are in the electronic age. It is our future—the one we must embrace (until the day that giant EMP from the Sun knocks out all our eGadgets) if we wish to become successful authors. Some folks aren’t willing to embrace the future and don’t understand that they can’t hold back time and live in the past. This eFuture is inevitable. Everyone must adapt, even bestselling authors. They must understand that the old and familiar isn’t always the best, and who we dealt with in the past didn’t necessarily have our best interests in mind.

If what readers want to do is read, let them read. If what writers want to do is write, let them write. If what Amazon and a few of the other big Internet booksellers want to do is to satisfy their customers by getting them lots of product for very reasonable prices, let them channel the writers’ works to the readers’ eyes as cheaply and as efficiently as possible.

Check out JA Konrath’s most recent post on his blog at: http://jakonrath.blogspot.com/. Barry Eisler, joins in, as he did in the last post. And, once again, they’re discussing what Scott Turow has said, this time in a recent interview about “why we should fear Amazon”. It will absolutely floor you!

In these shifting seas, who are you to believe? For now, I’m plotting my course with those who seem to have the authors’ and readers’ interests in mind—Internet booksellers like Amazon and Smashwords—the ones accepting and selling our books to the consumer at reasonable prices and for very generous royalties. As for The Big Six Publishers and Authors Guild’s president Scott Turow: Wake up! Grasp the future, remember your customer, and give them what THEY want!