Category Archives: Blogging

BIG NEWS for Indies!

What’s Happening for IWA Members

  • Kessler and IWA Are Working On The Definitive Marketing and Promotions EBook for EBook Authors:

THE MASTER PLAN: What John Locke Conveniently Left Out and Much More!
The Guide to Promoting and Marketing Your EBook Novel

—you can add your $.02-worth in the book with a linked byline (upon approval), and it will be free! For the working outline: Click Here!

  • Start your MASTER PLAN Promo for everyone  now and get your books in front of thousands (and it’s free, of course): Click Here!
  • Kessler’s Hanging His Editing/Mentoring and Cover Art Producing Shingle Out Again—need help? (No, it’s not free, silly!) Click Here!
  • Coming to Kansas City and to Wichita—the IWA Seminar and Discussion Forum—don’t miss out (it’s fre-ee): Click Here!

We’ll discuss everything on THE MASTER PLAN outline, including:

1. Ten things you can control on your Amazon book’s page that will optimize its visibility and its reader attractability;

2. How to use Twitter, Facebook, LinkedIn, and not use up valuable writing/family time;

3. What’s the best price point for your work;

4. How to get reviews;

5. So very much more!

John Locke, You Suck!

or

Breaking News: Kate Beckinsale and Tim McGraw are being considered to star in the new film version of my men’s action/adventure thriller series “The E Z Knight Reports”

Yes, it’s true … John Locke sucks! And, yes, it’s true also that two major names in the entertainment industry are being considered to be in “The E Z Knight Reports” film version.

Addressing the second topic first: Oh, yeah … I left out who is considering these two fine actors for the movie — me! So, I didn’t really lie, did I? I just left out a very small part of the truth. Oh, yeah, there isn’t a movie, either (not yet, anyway — wake up Hollywood!). Wait a minute, you say omission is lying? Since when? Politicians do it all the time. Historians had done it for centuries (many still are?). Even religious leaders do it to make themselves and what they represent look better. Enter John Locke as revealed in this post taken from the New York Times: http://finance.yahoo.com/news/best-book-reviews-money-buy-131408538.html?page=1. There are four pages to this article and Mr. Locke’s involvement is mentioned starting at the bottom of page three and ending on page four: http://finance.yahoo.com/news/best-book-reviews-money-buy-131408538.html?page=3.

John, I respect you. You are a ground-breaker. You accomplished an incredible thing with your Donovan Creed novels, and then you shared how you did it with How I sold 1,000,000 EBooks in 5 Months. That little how-to book of yours set the Kindle world ablaze and sparked to life the fire in tens of thousands of writers and writer wannabes.

You blazed the trail with your sales and lit up the way explaining your successful plan. This book elevated you from a million-eBook-selling author to a pedestalled saint for all us writers to look up to, admire and wish to emulate. And why not? You showed us it wasn’t that complex — there might have been a little luck involved, but mostly our success was dependent on following the same plan you had only months before. The plan starts out insisting we write a great book and, after that, we needed to get the word out about it. Getting the word out started with our image — we needed the reading public to know we’re real people and not just names on a byline. Your plan was about persistence. It was about buying 300 reviews, it was about … oops, you didn’t mention that part, did you? I’m sure you meant to, right? I mean, when you purchased these 300 reviews (how much were they, $6,000?), you did tell GettingBookReviews.com that you wanted honest reviews. I’m certainly good with that. After all, even Kirkus will do indie book reviews if you pay them. Really, I think that was an excellent idea, and, like you say, as long as they’re honest reviews, why wouldn’t it be all right?

Let’s get back to that in a minute. I want to ask why you implemented this part of your strategy and left it out of your book? If it was legit, why would you leave it out? Didn’t it help you sell books? Okay, quit laughing — of course three hundred reviews will help you sell books. Reviews are a major influence in an eBook shopper’s decision process. Even a few negative reviews add an air of credibility to the rest. Oh, yeah, then there’s that other thing. These reviewers were paid to review your book … so they had to buy it to read it, correct? Wow. Back when I was only selling a dozen or so eBooks a month, and seldom landing in even the top 100,000 in sales rank, I would have loved to have gotten 300 sales within a week or so. I can’t imagine the difference that made in your sales rankings. I can’t imagine how that propelled more sales by making your eBook more visible. How cool is that? Very … unless you claim it had nothing to do with your success — which is exactly what you’re doing when you leave that little tidbit out when you reveal your wonderful plan and ask us to pay $2.99 for it.

So we’ve established that buying reviews, while they’re requested to be honest, is not an underhanded thing. This takes us back to why you’d leave out that major factor in your successful plan that made your eBooks sell like popcorn in a theater. Was it because your HIS1,000,000EI5M eBook would not have sold as well had that info been included? You know, I doubt it would have affected sales that much. I mean, the excitement was already there. People were desperate to find that magic formula, and you, John, had found it: E=MC, right? Oh, yeah … forgot the squared, didn’t I? Such a small thing. Still works as good, right? Wrong!

I go along with everything in your book, and I think most other eBook authors do, as well. All those great tips are extremely valuable, especially to a new eBook author. And that alone makes your book worth the price. But, John, really — it’s what you left out that grates on my nerves.

Okay, here’s another thought about purchasing reviews. Did you know that Amazon really frowns on the bulk purchasing of reviews and will take many of them down if they find out about it? That’s why the company that you, Mr. Locke, hired is no longer in business. I’ve got to tell you, if I had the money to buy that many so-called legitimate reviews, and I had the opportunity, I’d probably do it. But, would they really be legit? I mean, some most definitely would be. But don’t you think a few of those reviewers, knowing that they’re getting paid to give a review, might lean toward the positive? After all, you’ve become part of their livelihood. They want to be nice. If they turn in too many negative reviews, their employer/aggregator, or whatever you want to call them, might not send them more work. I’m throwing in a half-star bet for this point, at least.

Let me sum this up for you, Mr. Locke.

I admire you. I thank you for your great tips; they’re mostly what everyone else is saying these days, anyway. But you got the ball rolling and the enthusiasm skyrocketing. Thanks. You’ve influenced me. I’m having a blast writing and selling eBooks, even though I haven’t been nearly as successful. And I, like you, only on a smaller scale, have been trying to help motivate other writers to do the same. I’ve been telling them the first thing they must do is to write a great story. Then, I tell them how important it is to have the image of a real person and not just be a name on a book cover, and how important social networking can be once you have that human image. I’ve even told eBook author wannabes that there are a handful of really important books they should read on promoting their eBooks, but the most important one is Mr. John Locke’s. I’ve been telling them that with a smile and a wink like I know something about it.

That’s what I’d been telling them, but not anymore.

My challenge to you, Mr. Locke, is to not only address this to your thousands of eBook writing followers, but to revise this book that discloses your wonderful, but incomplete, plan. At least put in a mention about the paid reviews and how it “could have” affected your sales, that it cost you upwards of $6,000, and that this practice is now frowned upon.

Will you do that, Mr. Locke?

http://finance.yahoo.com/news/best-book-reviews-money-buy-131408538.html?page=3

http://finance.yahoo.com/news/best-book-reviews-money-buy-131408538.html?page=4

Does the Early Bird Catch the Book Buyer? When are the Best Times to Tweet?

I’m not a huge Twitter fan. Some people love it and live it—I do not. I was dragged into the social media networking stuff kicking and screaming. Okay, I’m beginning to enjoy some of it now, but it’ll be a while before I’m comfortable with the whole thing.

Through my research and reading, I’ve learned  that one of the most important things for an author to do is to tweet, and tweet often. When I look for things to tweet about, even with 550+ followers (most of them being authors hocking their own books 100% of the time) this task becomes very difficult. It takes precious time to come up with that little nugget of Twitter gold to tweet.

So, what about it? Well, if I only tweet at times most of my followers aren’t on line, my tweets get lost and are essentially worthless (especially without hash tags). So what’s a clueless guy to do? Rely on a couple of good resources, that’s what. This first blog tells you when the best times are to tweet:

http://www.bitrebels.com/social/the-best-time-of-day-to-tweet-to-get-the-most-rts/

This app allows you to auto schedule your tweets:

http://www.autotweeting.com/

This book tells you how to use Titter, hash tags (#) and other useful and fun kinds of stuff: http://www.amazon.com/The-Tao-of-Twitter-ebook/dp/B004MDLK64/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1339438613&sr=1-1.

BTW: You’ll find lots of good stuff in the “For Indies Only” (click on this!) tab on the Indie Writers Alliance home page.

How do I get on a blog tour?

Blog tours get your name out to the readers–the ones that will be buying your book–and gives you a larger Web presence. Don’t discount the value of a good blog tour.  Here are a few links that will help guide you to your first successful tour:

http://www.thecreativepenn.com/2011/02/17/blog-tours-for-authors-the-5-commandments-of-blog-tourists/ 

http://www.pumpupyourbookpromotion.com/virtualbooktours.html

http://bookmarketingmaven.typepad.com/book_marketing_maven/2010/04/blog-tours-for-authors-do-they-work.html

What do you have to add that will help your fellow “Indie”?

Effective Blogging

How do I blog—what should I say? Here are a few sources to help us who are new to blogging better understand and use this very important tool to promote our work:

http://blog.steffanantonas.com/23-rules-of-thumb-for-effective-blogging.htm http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/ http://michaelhyatt.com/anatomy-of-an-effective-blog-post.html

Do you have any thoughts?