Don’t Judge a Book by its Cover? Readers Do!

That said, do you need a pro to help you design a professional-looking cover? After all, when readers begin searching for their next purchase, after they click on or supply their search terms, what do they see first? The cover.

 

Do yourself a favor: search Amazon for ten minutes. Take a close look at the book covers in your genre—the covers of the bestselling books in your category. How do they compare to yours? Now do a search for books that other indies have produced, maybe some friends’/acquaintances’ books, especially the .99 ones listed on your book page under “customers who bought this item also bought….” Search until you find something really awful. It didn’t take that long, did it?

What about important issues for these thumb-size versions of book covers like font size and simplicity vs. busy/overloaded? Do you see some bad examples. Look back at your cover art and carefully consider how it compares to the covers produced by traditionally published books. Would you really chose your book over some of the other top-selling authors’? Just because your own friends haven’t told you your book cover “bites,” doesn’t mean it doesn’t!

Will it be worth it to purchase new cover art for your old book? Should you let a pro design your new novel’s cover? That’s up to you, of course. I’d ask this: are you in this book ‘ritin’ business for the long haul? Can you afford $25 to $100 for a really professional looking cover? Will a facelift on your old book pay for itself in sales profits in the long run?

For further research, below you’ll find a link to Mark Coker’s list of book cover designers and eBook formatters. I’ve given this important info its own tab on our IWA site.

Most of these folks are very reasonable. But here’s a word of caution: be sure to check out these people’s websites and their previous work before you make a deal. I’ve posted Mark’s List at:

http://writersmatrix.com/wordpress/?page_id=122

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