Your Own Daily Master Plan

Your Own MASTER PLAN:

  1. Get ready: have author’s page(s), blog(s), website(s) updated and ready for your big promo push
  2. Ensure you have a consistent image and account name for all of your current social media sites (understand that you don’t have to have an account with these sites, they’re just there for consideration—however Twitter and Facebook are super important):
    1. Twitter
    2. Facebook
    3. LinkedIn
    4. Amazon
    5. Nook
    6. WordPress
    7. Blogger
    8. Google
    9. Yahoo!
    10. Goodreads
    11. LibraryThing
    12. Pinterest
    13. Readit!
    14. Others
  3. Identify and understand your target audience(s)
  4. Identify and understand your PIF support group (through email)
  5. Implement your plan (A, B, C or D)
  6. Tell your friends and other writers about your promo push and ask for their help

PLAN A — Novice (Have a Twitter and/or Facebook account)

  1. Tweet three times a day for two days.
  2. 4X Tweet about important life/hobby/work/humanity sorts of issues
  3. 1X Tweet about one of your PIF IWA member’s books/webpage
  4. 1X Tweet about one of your books
    1. Do the same on Facebook and any other social media sites you have a presence: (you might want to do this one first then click on the Twitter link to tweet your Facebook comments).

PLAN B — Intermediate (Have an eBook out and a Twitter and/or Facebook account)

  1. Tweet three times a day for five days (over a period of one week, if possible)
  2. 10X Tweet about important life/hobby/work/humanity sorts of issues
  3. 3X Tweet about one of your PIF IWA member’s books/webpage
  4. 3X Tweet about one of your books
    1. Do the same on Facebook and any other social media sites you have a presence: (you might want to do this one first then click on the Twitter link to tweet your Facebook comments).
    2. 3X Comment on a post on a popular reader or writer blog. (Make it fairly intelligent and ensure you use your own name (author’s image) and not “anonymous”.

PLAN C — Advanced (Have at least one eBook out and at least an author’s page or a webpage or blog.

Every week:

  1. Do all of Plan B
  2. 2X Blog about life on your own blog
  3. 1X Blog about someone else’s work
  4. 1X Blog about someone else’s bog
  5. 1X Bog about your own book(s)

Plan D — Pro (Have a solid platform and at least one eBook out)

Each Week:

  1. Do all of Plan C
  2. Guest host an author on your blog

Over Two Week Period:

  1. Do at least one honest review (four star or less) of a book you read from an author who isn’t an IWA member (more is okay, even five starred as long as you’re honest).
  2. Do at least one honest review (four star or better) of a book by an IWA member author.

Over the Full Month:

  1. Do an eBook giveaway contest on LibraryThing and ask for reviews.
  2. Do a book giveaway (if you have one in print) on Bookreads and ask for reviews
  3. Do a contest on Bookreads and give away a custom T-shirt or coffee cup (CafePress.com) or a $10-$20 Amazon/B&N gift card.
  4. Schedule to guest blog on someone else’s site.

Some things to consider:

A. Who am I and what do I want?

1.    Working on first book

2.    Have completed first book

a)   Nonfiction

b)   Fiction

c) Other (short stories & poetry)

d)   Combo

3.    Have several titles but no social media (Internet) savvy

4.    Have platform but don’t know what to do with it (or hasn’t worked for me, yet!)

5.    No matter who I am, I must “Pay if Forward” (PIF)

B.    Prepare

1.    Get organized (files, working schedule—how much time can you realistically devout to eBook promoting)

2.    Get in shape (your titles, silly)

3.    Download apps for Kindle, Nook, Kobo

4.    Buy a Kindle or Nook, tablet etc.

C.    Start—The Basic Plan

1.    Remember to “Pay it Forward”

2.    Tweet

3.    Post on Facebook & LinkedIn

4.    Post on Pinterest

5.    Post on Readit! Etc.

6.    Make comments on blogs

7.    Give reviews

a)   Consider how and where

b)   Consider what to say (more importantly: what not to say!)

8.    Land, Air and Sea

a)   Dog park–anyplace you go where there are people in a social environment.

b)   Public transportation–flights, trains, subway, buses.

c)   Gatherings and restaurants

D.    Next—The Intermediate Level Plan

1.    Post on your own author’s blog

2.    Keep your website updated

E.    Next—The Pro Plan

1.    Do giveaways—your own, on LibraryThing, Goodreads, other sites and blogs

2.    Paying for Reviews—consider all aspects of this carefully

a)   Kirkus—more legitimate?

b)   Others–what, exactly, are you paing for?

F.     The Big Time—Full Time Master Plan!

1.    Scheduling

2.    Public Appearances

a)   Yours

b)   Others

3.    Conferences and Writers Events

a)   Speaking

b)   Book Tables

c)   Socializing

G.    Supplement to Your Plan

1.    Pay it Forward

2.    Support Group

Add to the plan? Make comments below!

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