Don’t even compare this to John Locke’s, “Hey, I sold over a million books in five months this way!”
What’s different? He said nothing about the main ingredient in his plan: buying reviews! I’m not saying it’s wrong to buy reviews. I’d say it’s wrong if you’re buying positive reviews, fabricated reviews from folks who didn’t even read your book, left out the fact that you bought reviews when you go around bragging to other writers how you became so successful and left this very critical piece of the puzzle out–and then SOLD them a book with the most important part–the key to his success, left out!
Anyway, check this out, fellow indies! For $67.00 BookRooster will distribute your book to a genre-targeted portion of their 3,000 plus reviewers, and keep working at it until you get ten reviews. They don’t promise those reviews will be positive. What are you paying for? Distribution of your book to reviewers (for free). If you need reviews, this might just be the way to go.